As we all know, people learn faster from their own mistakes. We can write a thousand articles about how everything should be done the right way, how to buy traffic properly, how to scale, how to optimize. But in reality, the real lessons usually come right after something goes wrong.

So instead of another “how to succeed” guide, we prepared a post about the most common mistakes clients make. Learn from them. Maybe recognize yourself. Maybe laugh a little. We definitely did.
 

Mistake #1. Poor communication from the very beginning.
According to managers, this is one of the classics. Replies once a week, ignoring questions, or just being unnecessarily rude. It never plays in your favor, especially when you suddenly need urgent help from an Ad Network.
Be kind. It tends to come back to you at the most useful moment.
 

Mistake #2. Tiny bids and microscopic daily budgets.
No, we are not trying to squeeze money out of you or artificially push bids higher. Yes, we like money, but we also live in the same market as you do. We know how much popunder traffic costs, we know the competition, and we know what numbers are realistic if you want to buy traffic and actually get volume.

We calculate recommended bids based on experience and real data. But if your numbers are so low that they don’t even pass bid floors, statistics will not save the situation. You cannot win an auction you never really entered.
 

Which brings us to mistake #3 — statistics.
Tracking is not just a “nice to have.” It is the foundation for optimization. We are a CPM Ad Network and we collect as much useful data as we can for you. But we cannot see your conversions if postback is not set up.
And yes, exactly postback. Posting your conversions back to our platform. This is the real meaning behind postback, and it is the only way we can see conversions in your account on our platform. There is no other way.
Without that, you are basically trying to optimize pop traffic with your eyes closed.
 

Mistake #4. Using postback and working with platforms like Voluum, RedTrack, Keitaro, or any other tracker, but not really understanding how they function.
And if these tools are also connected to your own internal system, then neither our tech team nor managers can know what is going on inside your setup.

We truly want to help. But we do not have a crystal ball. Especially when you both buy traffic and sell traffic at the same time and something breaks somewhere in the middle.
 

Mistakes #5 and #6.
Let’s combine them, because they usually come as a package. Working with every advertiser you can find, trusting every offer, placing them on your technical domains, and then not checking what is actually happening there.

Sooner or later, those “great partners” get your domains flagged or burned. And then the cycle begins: new domains, new setups, same story again. In the long run, this damages both your reputation and your stability in any advertising network you work with. 

Our team does a lot from our side to keep things clean and efficient. But we also count on a win-win mindset. The best results always come with partners who treat the process seriously, whether they buy traffic, sell traffic, or do both.

In the next post, we will talk about less obvious mistakes partners make when working with an Ad Network. The kind that no one notices at first, but fixing them would make the whole industry just a little bit better. 

🧡