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The days of easy money are over. There is no magic button that instantly turns traffic into profit. Here are just a few things advertisers sometimes really don’t want to hear. But someone has to say them.

Does it even have a smell? Well, yes... 💲

We have all been in situations when we had absolutely no idea what or how to answer a certain person. But while in normal life you can blurt something out without thinking, when working with clients you have to be much more careful. Especially when the client can still potentially bring you money.

We’re used to the idea that in the real world, almost every crime comes with a punishment.
So why should the ad network world be any different?

As always, we’ve prepared a selection of interesting updates and changes expected after the summer.

This is actually one of those features that many people assume is "just for developers.
In reality, API is one of the most practical tools for anyone running traffic at scale.

After working with traffic for more than two decades, we've identified several types of advertisers, and we'd like to share our observations with you.

The partners who want to buy traffic never stop surprising us. So we decided it's time to break down who does what inside our Ad Network and who you should actually contact. ☎️

Have you ever thought about how often you lie? In life, at the office, to your kids?

Last time, we talked about how advertisers ended up juggling more tools, more data, and somehow less patience than ever before.
But that's only part of the story. There are a few more changes worth talking about.