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In the first part of our interview with Adspyglass Group, we at Trafficshop ad network discussed how to ensure traffic quality, prevent ad fraud, and balance user experience with campaign performance.
So, Here Comes Part 2 🧡

Competitors? Yes. Partners in advancing digital advertising? Absolutely! 🧡

At CrakRevenue, data-driven media buying sits at the heart of the company’s success. Over the past decade, CrakRevenue’s media buying team has refined the art of scaling campaigns across multiple ad networks, combining automation, strategic testing, and creativity to transform traffic into performance. 💯

A hundred dollars used to feel like a decent test budget. Just a couple of years ago, you could launch campaigns in a few GEOs, gather statistically significant data, and still have enough left for pizza. 🍕

Buying traffic from just one source often feels safe: fewer dashboards, fewer invoices, fewer unknowns. But if your goal is scaling (and as much as we’d love to be your one and only traffic supplier) we must admit that testing and working with a few sources is inevitable...

What is your bidding strategy when it comes to buying traffic on CPM❓

When planning an advertising campaign, one of the most important decisions is choosing the right payment model. Should you go with CPM, where you pay for impressions, or CPC, where you pay for clicks?

Summer might feel like it’s over but let’s skip the tears. In the digital advertising world it’s just the start of a new season. With users returning from beaches and holidays we’ve prepared a checklist for you 🍁

When it comes to media buying, one of the ongoing debates is whether it makes sense to rely on RTB, XML or JSON feeds instead of direct placements...