We have all been in situations when we had absolutely no idea what or how to answer a certain person. But while in normal life you can blurt something out without thinking, when working with clients you have to be much more careful. Especially when the client can still potentially bring you money.
That is why we prepared a list of situations when AI can actually make your life easier, save your nerves and possibly stop you from sending a message that you really wanted to send but would later have to explain to HR.
This is especially relevant when working with clients who really want to buy traffic from you. Or who simply want to mess with your brain, but at this stage you just do not know it yet.
When you actually should use AI
1. When you are trying with all your strength to keep a straight face after the tenth question: “Why is there no more traffic? We already increased the bid to 0.00001.”
If you do not have the patience of a Shaolin monk, AI can become your personal filter between your brain and your keyboard. Especially when you are trying to explain for the tenth time that more popunder traffic will not magically appear just because someone really wants it.
You write what you actually want to answer:
“Because nobody wants to sell you premium traffic for the price of oxygen.”
And AI turns it into:
“At the current bid level, available traffic volume may be limited. We would recommend testing a higher bid to improve competitiveness.”
Same meaning. The partner is still yours.
2. When you need to make a nice table, calculate some numbers or figure out the statistics, but you absolutely cannot be bothered to do it yourself.
AI is perfect for work that you technically know how to do yourself but absolutely do not want to.
For example, you can give it your statistics and ask it to:
- compare GEOs by CR and ROI;
- find the sources where the budget dies the fastest;
- calculate the average CPM and CPC;
- group the results by days, formats or publishers;
turn a huge wall of numbers into a neat table that you are not embarrassed to send to a client.
This is especially useful when you need to understand which sources actually bring results, where your popunder traffic performs better and where the client should buy traffic instead of just throwing money everywhere.
It is especially nice to use AI when a client sends you an Excel file with 17 tabs and says:
“Could you please have a quick look?”
Quick is a relative concept.
3. When you and the client live in such different time zones that one of you is basically always texting the other from the future.
You wake up and the client already has 14 messages, three questions, two “Any updates?” and one cautious “Hello??” waiting for you.
Here AI can be used to quickly collect everything that happened overnight into one normal answer, remove repetitions, organize the questions and make sure that you did not accidentally answer only the last question while ignoring the previous thirteen.
This becomes especially useful when the client is asking about volumes, wants to buy traffic immediately and expects your ad network to somehow ignore the existence of time zones.
And if you need to pass the client to a colleague from another shift, AI can make a short summary:
What is happening. What has already been checked. What was promised to the client. What the client wants. Why the client is already getting slightly nervous.
The last point is especially important.
4. When someone sends you a huge message and your main question after reading it is: “What does he actually want from me?”
Messages with 14 paragraphs are especially beautiful. First the person tells you the history of the campaign for the last three months, then describes their relationship with the previous ad network, then attaches statistics, then explains their own theory of what is happening, and somewhere between paragraph six and paragraph seven there is one actual question hidden.
Sometimes there is also a separate theory about why your popunder traffic should perform differently from literally every other source of traffic on the internet.
You can ask AI:
“Summarize this message and tell me exactly what the client is asking for.”
And suddenly it turns out that out of 900 words you only need to answer two questions:
- Is there any traffic left for Brazil?
- Can we get a refund?
This is exactly what technology was invented for.
5. When you need to explain the same technical thing five times in five different ways.
You already wrote:
“You need to pass the conversion postback.”
Then you explained it in more detail. Then you sent an example. Then you drew arrows. Then the client writes:
“So do I really need the postback?”
Instead of starting to doubt your own knowledge of English, you can ask AI to explain the same thing: in simple words; in technical language; with an example; as briefly as possible; like to a person who opened a tracker for the first time in their life.
Sometimes the problem really is not the client. Two people simply understand the same terminology differently.
And sometimes the problem is still the client.
But AI will help you check the first option anyway.
6. By the way, sometimes you have to use this feature not only with clients.
Because sometimes after the tenth explanation from the tech team you honestly understand that the individual words look familiar, the language seems to be English, but what exactly they just told you is still pretty unclear.
Especially when the answer looks something like this:
“The discrepancy may be related to the way the request is processed on the source side before the callback is triggered, depending on the parameter mapping and event logic.”
Thank you. Much clearer now.
At moments like this, you can simply copy the whole conversation with the tech team into AI and ask:
“Explain what they actually mean in normal human language.”
And suddenly three paragraphs of technical text turn into:
“The client is passing one parameter incorrectly. They need to fix it on their side.”
Now we can work.
So to conclude, AI will not do all the work with partners for you, and thank God for that. But it can definitely save you time, nerves and a couple of messages that you would later have to apologize for.
The main thing to remember is that AI helps you work with people. But sometimes it helps you tolerate them even more.
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